The holiday season is a traditional time of year for spiritual affirmation by followers of a number of World religions. Buddhists, Christians, Jews, Muslims, and Pagans all worship during this time of year. While many are celebrating their religion’s holiday, most of us are also saying goodbye to the old year and setting goals and plans for the New Year.
This time of year is very special to INGATHER’s owners and staff. Many of us will be attending our place of worship and participating in the sharing of gifts. At INGATHER the owners and the company are celebrating the season by “giving” to thanking their client this year and making donation on their behalf to the Market Research Education Foundation.
The MREF was founded by several marketing research professionals and their companies starting with the amazing Jim Bryson of 20|20 Research and his wonderful wife Carol Bryson; Steve Schlesinger of Schlesinger Associates; and Steve Quirk of Quirk’s Marketing Research Media. Over the past few years some two-dozen marketing research organizations have joined in contributing to MREF’s educational outreach programs to assist their mission – “The mission of The Marketing Research Education Foundation is to unify, inspire and activate the marketing research community to focus its collective resources to educate children and youth worldwide.”
One of its flagship programs is the support of The Joseph School in Haiti. Founded and opened this past March with 31 kindergarten students, the school is planning on adding one grade of students each year until it reaches the 12th grade. As of now, there are 61 students in total within grades kindergarten and first. And MREF is planning on being there to help continue to make this a reality. This coming January several MREF supporters will make another mission trip to the Joseph School and two of INGATHER’s executives will be traveling for the second time to Haiti as part of this mission.
We invite all members of the marketing research community to visit the links we’ve provided here and consider joining your industry associates in assisting the MREF in its honorable and much needed work.
We’ll be taking the next couple weeks off from blogging and will return in early January. We wish you all a wonderful and Joyous Holiday Season and a Happy and Prosperous New Year.
By Bob Chapin, CMO