Scouting The Illusive Hipsters And Other Subcultural Participants

Posted by on Apr 11, 2017 in Weekly Blogs | No Comments

In the world of market research, we are frequently challenged with the task of recruiting participants who represent somewhat obscure subcultures. The term subculture is so broad it’s almost impossible to grasp. Within the United States there are thousands of qualifying subcultures. From huge subcultures such as the Christian community, to the minutia – annual […]

No More Head-Banging

Posted by on Mar 30, 2017 in Weekly Blogs | No Comments

Since last August I’ve been writing blogs for INGATHER Research & Sensory™. The subjects I’ve covered have focused on market research topics and include a fair amount of my personal experiences and opinions along with additional contributor and relevant content. This edition of INGATHER’s blog is also market research driven, but in the spirit of […]