Fast, Cheap and Good

Posted by on Apr 26, 2017 in Uncategorized | No Comments

  There’s an old adage that goes something li ke this: “You can get it fast, cheap and good.” Then the speaker adds, “But in reality you can only get two of the three.”  Wait! We want it all! Competition in the marketplace has become so unyielding that companies and market researchers are being pressed […]

Scouting The Illusive Hipsters And Other Subcultural Participants

Posted by on Apr 11, 2017 in Weekly Blogs | No Comments

In the world of market research, we are frequently challenged with the task of recruiting participants who represent somewhat obscure subcultures. The term subculture is so broad it’s almost impossible to grasp. Within the United States there are thousands of qualifying subcultures. From huge subcultures such as the Christian community, to the minutia – annual […]

No More Head-Banging

Posted by on Mar 30, 2017 in Weekly Blogs | No Comments

Since last August I’ve been writing blogs for INGATHER Research & Sensory™. The subjects I’ve covered have focused on market research topics and include a fair amount of my personal experiences and opinions along with additional contributor and relevant content. This edition of INGATHER’s blog is also market research driven, but in the spirit of […]

Customer Service Blog

Posted by on Mar 15, 2017 in Uncategorized | No Comments

Not so long ago, within the memory of most of us, when you called a business or office someone, a real person, answered the phone. He or she would warmly answer along the lines of, “Thank you for calling Our Company. This is Chris, how can I help you?” Chris would listen to your request […]

George Orwell, Kellyanne Conway and Alternative Facts

Posted by on Feb 2, 2017 in Uncategorized | No Comments

As professional market researchers we spend our careers searching for truth, the truth. We seek opinions, facts, obscure data-sets – the essential and mission critical magic dust that our clients demand in order to make complex, yet finely targeted decisions. The search for the truth can be a bit dodgy at times. What is truth? […]

Market Research’s “Classic” Miss

Posted by on Jan 26, 2017 in Uncategorized | No Comments
Market Research’s “Classic” Miss

Throughout my market research career, I’ve conducted many qualitative and quantitative studies including a fair share of hybrids. To the benefit of both my clients and me, my studies have been successful and have provided my clients with reliable data and analysis. But not all market research studies or research professionals have been as fortunate as I […]

Mark Cuban Disses Market Research

Posted by on Jan 19, 2017 in Uncategorized | No Comments

As professionals in the market research industry, I feel safe in saying that all of us are convinced of the benefits we provide our clients or companies. For many of us, it’s a never-ending search for a special piece of data or an unusual, yet highly useful opinion that can truly change the fortunes of […]

Leveraging the Sidetrack

Posted by on Jan 12, 2017 in Uncategorized | No Comments
Leveraging the Sidetrack

One of the activities most frequently included in those lists of traits and practices “successful people” apply in their daily business is the rule of moving a document just once. Read it once, act on it, then move it to wherever it needs to go next in the business process (e.g. outbox, save to your […]

It’s the Season for Giving

Posted by on Dec 15, 2016 in Uncategorized | No Comments
It’s the Season for Giving

The holiday season is a traditional time of year for spiritual affirmation by followers of a number of World religions. Buddhists, Christians, Jews, Muslims, and Pagans all worship during this time of year. While many are celebrating their religion’s holiday, most of us are also saying goodbye to the old year and setting goals and […]

Are Algorithms Choking Recruiting?

Posted by on Dec 8, 2016 in Uncategorized | No Comments

Last week we took a look at how extensive and complicated surveys can impede the recruiting process and ultimately degrade the quality of a project’s recruitment. This week we turn to algorithms to see what impact they can have on qualitative studies and if there are any possible solutions to mitigate the negative influences they […]

Load More