Lumberjacks, Bottom Feeders and Frogs

Posted by on Aug 8, 2017 in Uncategorized | No Comments

The Ever Changing Landscape of Market Research moves me to find a metaphor for what we are being asked to do on behalf of end clients As I look at our industry and the constant changes that continue to take place I sometimes feel like we are today’s version of the bygone era of lumberjacks. […]

Two-way Communications Essential in Market Research

Posted by on Jul 25, 2017 in Uncategorized | No Comments

While much of the tactics of market research are similar from project to project, each is actually a custom endeavor. Sure, we have the basics going into each study. There’s the methodology – qual, quant, sensory, online, etc. The N is set, the screeners and guides developed and the market and respondent segments determined. But […]

INGATHER Research & Sensory Thrives in Former Hot Nightclub!

Posted by on Jun 13, 2017 in Uncategorized | No Comments

  INGATHER’s Denver facility occupies one of the most interesting and historic lower downtown (LoDo) landmark structures, the Rock Island Building. Made primarily of raw brick and heavy wood, much of the original construction materials are visible to its occupants. Built in 1890 and located at 1614 15th Street it was originally home to the […]

Fast, Cheap and Good

Posted by on Apr 26, 2017 in Uncategorized | No Comments

  There’s an old adage that goes something li ke this: “You can get it fast, cheap and good.” Then the speaker adds, “But in reality you can only get two of the three.”  Wait! We want it all! Competition in the marketplace has become so unyielding that companies and market researchers are being pressed […]

Scouting The Illusive Hipsters And Other Subcultural Participants

Posted by on Apr 11, 2017 in Weekly Blogs | No Comments

In the world of market research, we are frequently challenged with the task of recruiting participants who represent somewhat obscure subcultures. The term subculture is so broad it’s almost impossible to grasp. Within the United States there are thousands of qualifying subcultures. From huge subcultures such as the Christian community, to the minutia – annual […]

No More Head-Banging

Posted by on Mar 30, 2017 in Weekly Blogs | No Comments

Since last August I’ve been writing blogs for INGATHER Research & Sensory™. The subjects I’ve covered have focused on market research topics and include a fair amount of my personal experiences and opinions along with additional contributor and relevant content. This edition of INGATHER’s blog is also market research driven, but in the spirit of […]

Customer Service Blog

Posted by on Mar 15, 2017 in Uncategorized | No Comments

Not so long ago, within the memory of most of us, when you called a business or office someone, a real person, answered the phone. He or she would warmly answer along the lines of, “Thank you for calling Our Company. This is Chris, how can I help you?” Chris would listen to your request […]

George Orwell, Kellyanne Conway and Alternative Facts

Posted by on Feb 2, 2017 in Uncategorized | No Comments

As professional market researchers we spend our careers searching for truth, the truth. We seek opinions, facts, obscure data-sets – the essential and mission critical magic dust that our clients demand in order to make complex, yet finely targeted decisions. The search for the truth can be a bit dodgy at times. What is truth? […]

Market Research’s “Classic” Miss

Posted by on Jan 26, 2017 in Uncategorized | No Comments
Market Research’s “Classic” Miss

Throughout my market research career, I’ve conducted many qualitative and quantitative studies including a fair share of hybrids. To the benefit of both my clients and me, my studies have been successful and have provided my clients with reliable data and analysis. But not all market research studies or research professionals have been as fortunate as I […]

Mark Cuban Disses Market Research

Posted by on Jan 19, 2017 in Uncategorized | No Comments

As professionals in the market research industry, I feel safe in saying that all of us are convinced of the benefits we provide our clients or companies. For many of us, it’s a never-ending search for a special piece of data or an unusual, yet highly useful opinion that can truly change the fortunes of […]

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